2-year Masters Degree
International Marketing , Negotiation
Natalia Guilluy-Sulikashvili – firstname.lastname@example.org
Natalia Guilluy-Sulikashvili (Slavic civilisations, contemporary Russia, the Russian economy), Fernando Monroy (history and civilisation of Latin America, the South American economy)
Fall semester from mid-September to Christmas, Spring semester from mid-January to mid-May (first year) or mid-January to mid-March (second year)
500 teaching hours per year
Languages of instruction
English and French
This course enables students to develop the following skills: how to elaborate a communication and advertising plan for a product, how to conceive and implement a communication strategy for a company, how to negotiate with foreign partners, suppliers and customers.
The course is particularly appropriate for students who want to increase their knowledge of business communication techniques, incultural communication and international business. The teaching will combine theory and practice and particular emphasis will be placed on case studies.
Students will examine the issues at stake in a global policy of internal and external communication and become familiar with the principal techniques in use today. Emphasis is placed is on the framework companies have to work in for their communication, advertising, sales, public relations and campaign strategies.
Applicants should have a Bachelors degree in modern languages, communication or business or a 3-year diploma from a business school.
Students whose native language is not English must prove they have an English level of B2 on the European scale. Students whose native language is not French must prove they have an French level of B2 on the European scale.
What Next ?
International marketing, negotiation, communication, business communication, events agencies, advertising agencies, creation of websites, web marketing, public relations, community management
It is possible to spend one or both semesters of the first year in one of our partner universities.
Internships and Work Experience
Students will do an internship each year. In the first year, this should last between 3 and 5 months, in the second year, between 4 and 6 months.