Strategic Communication

2-year Master’s Degree in Strategic Communication

Programme director: Dr Zineb Serghini (zineb.serghini@univ-catholille.fr )

 

Research supervisors: Dr Zineb Serghini (Communication), Dr Lydie Lenne (Communication), Dr Tiphaine Zetlaoui (Sociology)

 

Academic Calendar: Fall semester from mid-September to Christmas, Spring semester from mid-January to mid-May

Approximately 500 teaching hours per year

 

Languages of instruction: French

 

This course prepares students to assist decision-makers in business, politics, the civil service or NGOs who seek to increase their influence in today’s society. We aim to train experts in communication who can intervene at a strategic level in a wide variety of professional contexts. Communication skills are essential if decision-makers are to be effective in a context where economic intelligence has become a power issue, where suspicion of companies and politicians is increasing and where crises are a tangible and genuine risk.

This course seeks to attract students who want to become expert advisors in communication, alert to what is happening in the world around them, to the economic, social, cultural and media issues in today’s society.

Students will develop knowledge and skills in internal and external communication, learning advanced computer skills and sophisticated marketing methods.

The course will enable students to keep up-to-date with current practices and provide the ethical awareness needed by those who are destined to take responsibility for influencing others.

 

Entry Requirements

Bachelor’s degree in Communication or similar field. Non-native speakers of French are also required to prove they have attained the level B2 in French.

 

What Next ?

The aim of this course is to produce competent professionals in the area of communication who are also able to work as analysts and experts in enhancing the reputation and image of a company or an organisation, whether affiliated to the state or private.

Possible jobs include counsellor in crisis communication, public relations officer, political communications advisor, institutional communications officer, consultant in creating online reputation, digital communication expert, consultant on media issues, market survey expert, lobbyist.

Graduates will work in companies and interest groups, for consultants in public relations, for local, regional and national government and for NGOs and charities.

 

Study Abroad

It is possible to spend one or two semesters in one of our partner universities (about 25 possible destinations).

 

Internships and Work Experience

Students will do a six-month-long internship.

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