Master's DegreeInternational Marketing and Negotiation

Diploma in agreement with Université d’Artois

Conquer business and marketing world!

label diplôme national de master contrôlé par l'état

Presentation

This course teaches several valuable skills for those who wish to participate in a company’s international development, from creating and exporting products to undertaking business negotiations with foreign partners and authorities, particularly where these concern marketing. The course is intended for students who already have a good command of two modern languages in addition to their native language and a good knowledge of the world of international business. Teaching includes analysis of several case studies.

Graduates will be able to conduct an international market survey, launch a product onto the world market, elaborate a strategy of internationalisation for a company, use a wide range of sales techniques, take responsibility for international purchasing, avoid common traps in international business negotiations, undertake an import/export diagnosis and evaluate risks.

Academic Calendar: Fall semester from mid-September to Christmas, Spring semester from mid-January to mid-May (first year) or mid-January to mid-March (second year)

500 teaching hours per year

Languages of instruction: English and French

Advantages

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Researchers and professionals

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Long internships mainly abroad

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Projects for companies

Program

  • International trade
  • Buyer / consumer behavior
  • E-commerce / E-business
  • Business creation
  • Brand management
  • Shopping service
  • Geopolitics of markets
  • International Development
  • Project management
  • 3 modern languages

20

students per class

30h

teaching hours per week

3

months internship in year 1

4

months internship in year 2

Possibility of a double degree with Liverpool Hope University

This is a unique educational opportunity. This option enables students to gain, in additional to two degrees, several particularly useful skills for those who want to work in international marketing. Students spend two full semesters in Liverpool.

Non-native speakers of English require proof of the level C1 in English.

Internships and Work Experience

Students will do an internship each year. In the first year, this should last between 3 and 5 months, in the second year, between 4 and 6 months.

Entry Requirement

Applicants should have a Bachelor’s degree in modern languages, business or economics or a 3-year diploma from a business school.

Students whose native language is not English must prove they have an English level of B2 on the European scale. Students whose native language is not French must prove they have an French level of B2 on the European scale.

What next?

  • Product manager
  • Account Manager
  • Studies manager
  • International buyer / seller
  • Export area manager
  • Marketing and Communication Officer
  • Marketing department manager
  • Web Marketing Officer

Testimonials

STAFF AND CONTACTS

Programme director:

Dr Natalia Guilluy-Sulikashvili
Send a mail

Research supervisors: 

  • Dr Natalia Guilluy-Sulikashvili (Slavic civilisations, contemporary Russia, the Russian economy),
  • Dr Fernando Monroy (history and civilisation of Latin America, the South American economy)

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