Master's DegreeInternational Marketing, Negotiation, Communication

Diploma in agreement with Université d’Artois

Languages ​​and multicultural expertise to set the course on international communication!

label diplôme national de master contrôlé par l'état

Presentation

This course enables students to develop the following skills: how to elaborate a communication and advertising plan for a product, how to conceive and implement a communication strategy for a company, how to negotiate with foreign partners, suppliers and customers.

The course is particularly appropriate for students who want to increase their knowledge of business communication techniques, intercultural communication and international business. The teaching will combine theory and practice and particular emphasis will be placed on case studies.

Students will examine the issues at stake in a global policy of internal and external communication and become familiar with the principal techniques in use today. Emphasis is placed is on the framework companies have to work in for their communication, advertising, sales, public relations and campaign strategies.

Academic Calendar: Fall semester from mid-September to Christmas, Spring semester from mid-January to mid-May (first year) or mid-January to mid-March (second year)

500 teaching hours per year

Languages of instruction: English and French 

Advantages

picto conférence chercheurs

Researchers and professionals

picto carte stage

Long internships mainly abroad

symbole rouage

Projects for companies

Program

  • International trade
  • Buyer / consumer behavior
  • E-commerce / E-business
  • Business creation
  • Brand management
  • Semiology of communication
  • Communication strategy
  • Network management
  • Design and sale of a journal
  • Project management

Study Abroad

It is possible to spend one or both semesters of the first year in one of our partner universities.

20

students per class

30h

teaching hours per week

3

months internship in year 1

4

months internship in year 2

Internships and Work Experience

Students will do an internship each year. In the first year, this should last between 3 and 5 months, in the second year, between 4 and 6 months.

Entry Requirement

Applicants should have a Bachelor’s degree in modern languages, communication or business or a 3-year diploma from a business school.

Students whose native language is not English must prove they have an English level of B2 on the European scale. Students whose native language is not French must prove they have a French level of B2 on the European scale.

What next?

  • Product manager
  • Account Manager
  • Studies manager
  • International buyer / seller
  • Export area manager
  • Marketing and Communication Officer
  • Marketing department manager
  • Web Marketing Officer

Testimonials

STAFF AND CONTACTS

Programme director:

Dr Natalia Guilluy-Sulikashvili
Send a mail

Research supervisors: 

  • Dr Natalia Guilluy-Sulikashvili (Slavic civilisations, contemporary Russia, the Russian economy),
  • Dr Fernando Monroy (history and civilisation of Latin America, the South American economy)

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