Master's DegreeStrategic communication

Degree in agreement with l’Université d’Artois

Become an strategic communication expert !

label diplôme national de master contrôlé par l'état


This course prepares students to assist decision-makers in business, politics, the civil service or NGOs who seek to increase their influence in today’s society. We aim to train experts in communication who can intervene at a strategic level in a wide variety of professional contexts. Communication skills are essential if decision-makers are to be effective in a context where economic intelligence has become a power issue, where suspicion of companies and politicians is increasing and where crises are a tangible and genuine risk.

This course seeks to attract students who want to become expert advisors in communication, alert to what is happening in the world around them, to the economic, social, cultural and media issues in today’s society.

Students will develop knowledge and skills in internal and external communication, learning advanced computer skills and sophisticated marketing methods.

The course will enable students to keep up to date with current practices and provide the ethical awareness needed by those who are destined to take responsibility for influencing others.

Language of instruction: French

Academic calendar: Fall semester from mid-September to Christmas, Spring semester from mid-January to mid-May

Approximately 500 teaching hours per year


picto mise en situation

Professional situation

picto suivi individualisé

Individual follow-up

picto stages longs

Long-term internships


  • Institutional communication
  • Surveys and public opinion 
  • Introduction to strategic analysis 
  • Strategic communication
  • Strategic marketing 
  • Reputation management
  • Speech analysis 
  • Crisis communication & ethics

It is possible to spend one or two semesters in one of our partner universities (about 25 possible destinations).


students per class


teaching hours per week


months internship

Internships and Work Experience

Students will do a six-month-long internship

Entry Requirement

Bachelor’s degree in Communication or similar field. Non-native speakers of French are also required to prove they have attained the level B2 in French.

What next?

The aim of this course is to produce competent professionals in the area of communication who are also able to work as analysts and experts in enhancing the reputation and image of a company or an organisation, whether affiliated to the state or private.

Possible jobs include: 

  • Counsellor in crisis communication
  • Public relations officer
  • Political communications advisor
  • Institutional communications officer
  • Consultant in creating online reputation
  • Digital communication expert
  • Consultant on media issues
  • Market survey expert
  • Lobbyist.

Graduates will work in companies and interest groups, for consultants in public relations, for local, regional and national government and for NGOs and charities.


Staff and contacts

Program Director

Dr Zineb Serghini
Send email


  • Dr Zineb Serghini (Communication)
  • Dr Lydie Lenne (Communication)
  • Dr Tiphaine Zetlaoui (Sociology)

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