2-year Masters Degree
International Marketing and Negotiation
Natalia Guilluy-Sulikashvili – email@example.com
Natalia Guilluy-Sulikashvili (Slavic civilisations, contemporary Russia, the Russian economy), Fernando Monroy (history and civilisation of Latin America, the South American economy)
Fall semester from mid-September to Christmas, Spring semester from mid-January to mid-May (first year) or mid-January to mid-March (second year)
500 teaching hours per year
Languages of instruction
English and French
This course teaches several valuable skills for those who wish to participate in a company’s international development, from creating and exporting products to undertaking business negotiations with foreign partners and authorities, particularly where these concern marketing. The course is intended for students who already have a good command of two modern languages in addition to their native language and a good knowledge of the world of international business. Teaching includes analysis of several case studies.
Graduates will be able to conduct an international market survey, launch a poduct onto the world market, elaborate a stragy of internationalisation for a company, use a wide range of sales techniques, take responsibility for international purchasing, avoid common traps in international business negotiations, undertake an import/export diagnosis and evaluate risks.
Applicants should have a Bachelors degree in modern languages, business or economics or a 3-year diploma from a business school.
Students whose native language is not English must prove they have an English level of B2 on the European scale. Students whose native language is not French must prove they have an French level of B2 on the European scale.
What Next ?
Graduates may apply for jobs in international marketing, retail, product management, customer services, international negotiation or purchasing, imports and/or exports, international sales or web marketing.
It is possible to spend one or both semesters of the first year in one of our partner universities.
Internships and Work Experience
Students will do an internship each year. In the first year, this should last between 3 and 5 months, in the second year, between 4 and 6 months.